Connect with us

Lawyer Personality

How to pick a legal niche area for new lawyers and attorneys

lawyer lawyer zoom lawyer near me lawyer for car accident lawyer near me divorce lawyer divorce lawyer for divorce lawyer employment lawyer salary lawyer firm lawyer real estate lawyer pro bono lawyer types lawyer malpractice lawyer vs attorney lawyer pay lawyer attorney lawyer degree lawyer with free consultation lawyer average salary lawyer free consultation lawyer jokes lawyer books lawyer title lawyer jobs lawyer movies lawyer 360 lawyer symbol lawyer will lawyer for wills lawyer on retainer lawyer retainer lawyer in spanish lawyer referral service lawyer gifts lawyer office will lawyer near me lawyer shows lawyer work lawyer milloy lawyer near me free consultation lawyer logo lawyer definition lawyer tv shows lawyer unemployment lawyer career lawyer cartoon lawyer bookcase lawyer clipart lawyer meme lawyer jd lawyer starting salary lawyer new york lawyer online lawyer terms lawyer dog lawyer bar lawyer reviews lawyer kardashian lawyer list lawyer consultation lawyer resume divorce without lawyer lawyer advice lawyer assistant lawyer puns lawyer fees lawyer retainer fee lawyer questions lawyer job description lawyer synonym how many lawyers in the us lawyer abbreviation lawyer icon lawyer outfit lawyer organization lawyer gif lawyer tattoos lawyer pictures lawyer ethics lawyer ratings lawyer emoji lawyer with tattoos lawyer group lawyer bar exam lawyer requirements lawyer website lawyer business card lawyer briefcase lawyer esquire lawyer quotes lawyer pick up lines lawyer meaning lawyer vs paralegal lawyer job outlook lawyer games lawyer jobs near me lawyer up lawyer images lawyer directory lawyer education lawyer help lawyer who does wills lawyer description lawyer university lawyer fish lawyer weekly lawyer hourly rate how much lawyer make lawyer words lawyer license lawyer insurance lawyer or attorney lawyer and attorney lawyer names lawyer referral lawyer without borders lawyer income lawyer in french lawyer partner salary lawyer pronunciation lawyer lookup lawyer 101 lawyer yearly salary lawyer morty lawyer letter lawyer to sue insurance company lawyer for kids why lawyer is important lawyer esq lawyer oath lawyer hierarchy lawyer test lawyer exam lawyer background lawyer bls lawyer career path lawyer vs doctor lawyer anime lawyer versus attorney lawyer terminology lawyer bag lawyer graduation gifts lawyer hours lawyer vocabulary lawyer course lawyer barbie lawyers day where does lawyer work lawyer number lawyer to sue hospital where do lawyer work lawyer series lawyer 24/7 lawyer app lawyer york pa lawyer cake lawyer lawyer lawyer hat lawyer wage lawyer lamp lawyer vs barrister lawyer haircut lawyer portal lawyer to sue landlord lawyer letterhead lawyer qualifications lawyer in ozark lawyer dress code lawyer girl lawyer wig lawyer nearby lawyer jargon lawyer lisa lawyer to write a will lawyer with bed bugs lawyer uk lawyer attire lawyer training lawyer youtube lawyer photos lawyer hotline what lawyers do lawyer foyer lawyer unemployment rate are lawyer fees deductible on taxes lawyer quiz lawyer and doctor lawyer salary us lawyer without law school lawyer to sue lawyer office design lawyer qualities lawyer in arabic lawyer net worth lawyer wallpaper lawyer crump lawyer jokes reddit lawyer arrested lawyer or doctor lawyer video game how much lawyer cost lawyer dress lawyer to sue school district lawyer hammer lawyer tillman lawyer uk salary lawyer monthly lawyer vs solicitor how many lawyers does trump have lawyer vs engineer lawyer email lawyer salary canada lawyer with adhd lawyer near me for will lawyer salary uk lawyer near me civil lawyer near me open now lawyer when buying a house is lawyer a good job lawyer vs doctor salary lawyer and judge lawyer x lawyer edmonton lawyer news lawyer near me criminal lawyer uniform lawyer in korean lawyer hair how lawyers get clients how many lawyers in the world lawyer like jobs lawyer and client lawyer vs advocate is lawyer a good career lawyer notary lawyer with face tattoo lawyer with criminal record lawyer killed lawyer keyboard lawyer games online how much lawyer get paid what lawyer do i need lawyer qc lawyer vs judge lawyer salary australia are lawyer consultations free lawyer for short lawyer up meaning lawyer unscramble lawyer kdrama lawyer 13 reasons why lawyer with autism why lawyers are unhappy are lawyer fees deductible how lawyers get paid lawyer years lawyer yearly income will without lawyer will lawyer cost lawyer up board game lawyer lines lawyer gown prenup without lawyer lawyer 500 lawyer vector lawyer crossword clue lawyer near me for property lawyer or accountant lawyer and accountant lawyer 2 lawyer lawyer who never lost a case what lawyer should i be lawyer jobs toronto lawyer malaysia is lawyer capitalized which lawyer make the most money lawyer zimmerman lawyer in hindi lawyer vs police lawyer quiz questions lawyer vine lawyer or doctor quiz lawyer youtube channel lawyer x the untold story are lawyer offices open how much lawyer charge is lawyer the same as attorney are lawyer consultations confidential lawyer meaning in hindi can lawyers advertise can lawyer go to court for me lawyer and solicitor lawyer or engineer when a lawyer lies to his client lawyer yearly pay when your lawyer doesn't respond lawyer without degree lawyer without law degree lawyer nz lawyer jobs calgary lawyer 19115 will lawyer calgary how many lawyer hours for divorce lawyer done deal are lawyer fees negotiable lawyer x latest lawyer quotes in hindi lawyer 2020 is lawyer a good profession will lawyer edmonton are lawyer offices open on saturdays lawyer 911 which lawyer do i need lawyer zarah garde-wilson lawyer qualifications uk which lawyer makes more money lawyer near me for notary lawyer gender lawyer and advocate lawyer 200 can lawyer be executor lawyer without retainer how much lawyer salary lawyer yaw oppong will lawyer salary why lawyers should study economics lawyer x tv show are lawyer fees for divorce tax deductible lawyer 401k plan will lawyer ottawa lawyer24x why lawyer is a good job how many lawyer jobs are there how many lawyers in canada lawyer x news will lawyer melbourne lawyer kunle is lawyer a stressful job lawyer 16 personalities lawyer zone lawyer 2b lawyer and client relationship which lawyer should i be lawyer and barrister lawyer without bar exam lawyer who pleads cases in court lawyer 100 lawyer 4 u will lawyer singapore will lawyer vancouver lawyer checker lawyer x podcast will lawyer perth lawyer 78666 lawyer zurich lawyer 3838 lawyer yearly salary australia lawyer visiting card lawyer x royal commission lawyer kaise bane lawyer 8 letters lawyer 30 under 30 lawyer notice what lawyer does wills why lawyers lie why lawyer wear wig lawyer and paralegal directory why lawyers wear black and white lawyer who prepares legal documents how lawyer make money lawyer adalah lawyer referral service ontario how many lawyers in india where lawyers work how much lawyer charge for will lawyer or barrister lawyer x book lawyer hindi meaning lawyer or solicitor how much lawyer earn lawyer paragraph how often should a lawyer contact you lawyer nti lawyer 08854 lawyer x cast lawyer who fought dupont are lawyer fees taxable where is lawyer x now lawyer 4.0 lawyer 8n spanish who lawyer x lawyer 4k wallpaper lawyer 77060 can lawyer be a witness lawyer 9999 with lawyer meaning for lawyer insurance when lawyer says what lawyer makes the most money lawyer 93555 lawyer where do they work lawyer 5 letter words can lawyer refuse case lawyer when selling house lawyer zali burrows why lawyers are expensive lawyer 4 me to lawyer up lawyer like a champion today sign how often to contact lawyer lawyer yearly salary 2020 can lawyer be real estate broker how much lawyer earn in canada how lawyer work what lawyer defended oj simpson which lawyer earns more lawyer 08060 lawyer 3 letter word lawyer 40 hour work week lawyer like words can lawyer serve process how often does a lawyer work how lawyer help us lawyer 6 minutes lawyer 69 lawyer 90 day fiance lawyer kunle net worth lawyer guns and money lawyer molotov cocktail lawyer 6 letter words where lawyers can work what lawyer deals with wills lawyer 7.6 million how many lawyer jokes are there where is lawyer x why lawyers are called learned for lawyer fees lawyer 24 counts of arson lawyer 78253 lawyer or advocate for lawyer synonym lawyer 77015 lawyer from scrubs lawyer 85308 lawyer like sentence can lawyer have tattoos lawyer where to study lawyer 6th may which lawyer schooled saul of tarsus lawyer or prosecutor lawyer tv shows 2020 lawyer who fought nirbhaya case are lawyer rich lawyer 3 questions joke what lawyer does lawyer 08822 lawyer epstein lawyer like a champion today lawyer when someone dies lawyer when they see us lawyer 77449 lawyer 86 lawyer where to hire lawyer 85018 lawyer 60647 lawyer 10 year salary how much lawyer make a year lawyer 80501 how often does a lawyer have to take the bar lawyer 5 lawyer 3838 cast how many players are there in india to lawyer means lawyer who killed judge's son lawyer 78644 is lawyer hard lawyer face mask which lawyer did hushpuppi have lawyer 77029 lawyer 6ix9ine lawyer who never lost a case in india how often does a lawyer get paid how much lawyer earn in uk lawyer 60178 what lawyer makes the most money in canada lawyer kunle age to lawyer up meaning lawyer 9 lawyer 60638 lawyer $500 retainer lawyer queen of the south where lawyers make the most money can lawyer date client lawyer x juicy lawyer $5000 retainer lawyer 98632 lawyer 07087 lawyer 40 under 40 lawyer 9 to 5 lawyer from ozark when lawyer falls in love which lawyer makes the most money uk lawyer 8 letters crossword clue lawyer 3l lawyer 9 letters for lawyer referral is lawyer masculine or feminine how lawyer dress lawyer 9 letters crossword clue lawyer like harvey specter with lawyer representative lawyer 77095 lawyer like adjective lawyer kunle biography lawyer 64116 how many lawyer jokes lawyer 3838 tv show how lawyer charges lawyer 5 year plan can lawyer go to court for you lawyer 1000 per hour lawyer 8th street saskatoon lawyer 65775 lawyer 77036 lawyer zealous advocate is lawyer a profession how often does a lawyer go to court how lawyer earn money when lawyer contingency fee lawyer 80014 lawyer 500k lawyer 24 cigars lawyer with gun lawyer 08865 lawyer 419 format is lawyer kunle a soldier lawyer 5150 lawyer 5e how lawyer retainers work lawyer 24/7 chat lawyer who prepares cases for barristers lawyer 3838 channel 9 for lawyer referral service lawyer zoom background what lawyer is harvey specter lawyer 93257 lawyer zaini lawyer or counsel lawyer 2l lawyer like saul goodman lawyer like lawyer zaini perlis lawyer 4th year associate how often does a lawyer travel when the lawyer reached new mullion lawyer 08050 why lawyer is better than doctor lawyer without passing bar for lawyer which subject lawyer 85282 lawyer like definition lawyer ozark lawyer 07452 which lawyer did hushpuppi hire lawyer 08520 to lawyer definition lawyer ka hindi lawyer 100 mile house which lawyer is the best lawyer 0 pae lawyer 4 letter words lawyer 08108 lawyer 500 uk lawyer 33 percent immigration lawyer personal injury lawyer rocket lawyer divorce lawyer personal injury lawyer' immigrant lawyer near me immigration lawyer near me real estate lawyer realestate lawyer bankruptcy lawyer malpractice lawyer workers comp lawyer lawyer for workers comp lawyer for workmans comp lawyer workers comp work comp lawyer worker comp lawyer workman comp lawyer workman's compensation lawyer workmans comp lawyer family lawyer near me lawyer for malpractice lawyer malpractice malpractice by a lawyer lawyer pro bono pro bono lawyer lawyer for medical malpractice lawyer malpractice medical lawyer medical malpractice malpractice medical lawyer medical malpractice lawyer business lawyer lawyer business lawyer for business lawyer in business lawyer types type of lawyer gun lawyer texas stark lawyer types of lawyer tort lawyer torts lawyer lawyer o j simpson child support lawyer lawyer for child support lawyer child support mal practice lawyer dui lawyer personal injury lawyer near me auto accident lawyer lawyer auto accident lawyer for auto accident lawyer for auto accidents truck accident lawyer trucking accident lawyer lawyer pay lawyer payment attorney vs lawyer lawyer vs attorney lawyer type types lawyer lawyer schools in new york lawyer definitions lawyer oj simpson o j simpson lawyer oj simpson lawyer oj simpson's lawyer henry lawyer lawyer school online lawyer online school online lawyer school real estate lawyer near me lawyer for probate lawyer probate probate lawyer attorney lawyer lawyer attorney lawyer office near me lawyer offices near me attorneys lawyer attorney in lawyer landlord tenant lawyer lawyer firm near me labour lawyer auto accidents lawyer how to become a lawyer how to become lawyer lawyer for motorcycle accident motorcycle accident lawyer motorcycle accidents lawyer corporate lawyer corporation lawyer lawyer case constitutional lawyer case lawyer ohio lawyer lock picking lawyer lawyer henry rafferty lawyer

I can attorney Steve Fondren here we aretalking in this video a little bit aboutsocial media for new lawyers what do youdo you just get out of law school andyou’re looking on social media you’regoing all these you’ve seen all thesedifferent practice areas there’s firmsthat do everything there’s super-focusedfirmsthere’s firms with great domains there’sfirms with lousy domains and you’retrying to figure out how do I fit intothe mix how am I going to get out thereand make a name for myself I mean do Iput myself out and just be a generalistdo I focus on one tiny super micro focusniche what do I do so I’m just going totalk a little bit about my generalphilosophy in dealing with social mediaand we’ll let you sort of maybe there’ssome tips and things that you can gleanout of this but my personal belief isyou need to try to really focus on onething one area if you can now let’s giveyou an example I practice real estatelaw predominantly I’m a real estatelawyer but within that context I also dointellectual property I also do realestate zoning I also do eminent domaincases broker accusations BRE complianceI mean all these different areas of realestate law real estate law is a reallybig concept

so the question is how doyou go about marketing yourselves in asuper highly competitive marketplace solet’s go to the attorney Stevewhiteboard and let’s take a look up herenow I already drew this out just to getjust to give you a look of sort of how Isee things what they call sort of mindmapping but the way I see it is thatGoogle is looking for authority okaythey want to know that you are theperson to go to that you are the personto go to okay so the key theme I thinkno matter what you’re trying to do is tohave authority now if you’re a generalpractitioner and you during bankruptcyDUI you’re doing divorce law you’redoing all these different thingsimmigration law yourgoing to have a hard time reallybecoming an authority at something

so what I would recommend to the new lawstudent is come out and pick one thingone thing that you’re good at that youlike the kind of cases that you couldread all day long you know you can printthese things out on Westlaw read thesethings and you know learn the law butsomething you’re passionate aboutsomething you enjoy something you couldliterally read every day and have a goodtime with itand just focus on becoming the authorityif it’s LLC’s how to create an LLCeverything you wanted to know about anLLC how to file an LLC in California youknow what happens when there is adispute with an LLC what are the taximplications of an LLC you could goliterally on and on and on and ontalking about LLC’s and establishedestablishing yourself as an authority inthat area you know maybe you’re talking20 to 50 blogs 20 to 50 videos youbecome the authority

so that’s whatyou’re looking to do that’s what yourclients are looking for andcoincidentally I also believe thatthat’s what Google is working for nowI’m not an SEO specialist I didn’t goand study SEO all day long but these aresome of the things that I believe inhaving read some of the things that I’veread so a thoug rity and the authorityneeds to come out where everywhere theauthority needs to come out everywhereneeds to come out and speakingengagements okay one thing that youshould be doing is trying to askyourself what types of things can Iactually get up thereI’m only been I’ve only been out of lawschool for a year or two years what canI actually even talk about well you knowif you go and you read the book on LLC’syou read some cases you do the researchin you let’s say you give it 30 days andyou bust it out for 30 days I thinkyou’re gonna have something to speakabout okay but if you’re trying to learna little bit about divorce law andcriminal law and BK law immigration lawyou’re gonna have a hard time being theauthority okay

so you’d be thinkingabout speaking engagements publicationssame difference okay in the new internetera its publish or perishbaby it’s publish or perish so you needto be thinking about putting guides outokay you can sell your documents onScribd e is a good place I like to goand I’ve made some money selling mydocuments on script D I’ve also mademoney selling documents on private blogwebsites that I created that have ashopping cart

so being creating valuablecontent and the only way that content isgoing to be valuable is if you haveauthority okay you make sense you canhave the command of the subject areaokay same thing on your blog’s youshould have a main blog where you sendpeople you send your visitors and whenthey come to your blog they shouldimmediately see wow this person is anauthority okay your blog need to belinkable shareable likeable subscribableokay these are all things in this newage you’re trying to build your fan andfollower base so you can have morepeople following you subscribing to yourvideos on YouTube liking your fan pageyou should have a Facebook fan page yourTwitter account people following you onTwitter these kinds of things okay theseare the social signals that Google islooking for there that I believe they’relooking for I should say

so you want toestablish your throw thority and becomea resource okay your blog whatever it isshould become a resource one of my mostpopular blogs was foreclosure defenseresource center calm that’s foreclosuredefense resource center calm and I got aton of hits and a ton of business out ofthat because I focused on one areaforeclosure which is a subset of realestate you have the entire real estateumbrella and you have foreclosurethere’s just one little leg in the wholereal estate process so that’s what Iwould call a a niche or a double nicheor a super niche or micro niche whateveryou want to call it the riches are inthe niches as they sayrepeat after me the riches are in theniches

so I built out a site foreclosuredefense resource center and we had a lotof cases coming in through thereconsultations all kinds of thingslawsuits state federal cases so being aresource something that people can leakto share with other people and basicallywant to bookmark you so they’ll comeback and see again in the future that’swhat you’re looking for okay and you dothat by focusing and becoming theauthorityokay so associations a networking samething when you go around and you’re outnetworking and your associations peoplewant to know what do you do when theysay what what kind of law do youpractice and you say well you know youknow business foreclosures immigrationDUI law and and I do a little bit intrademarks they’re thinking tothemselves where is this person’sauthority what time when and under whatcircumstances would I send cases to thisperson okay

so they’re wanting to knowthat so at any rate Authority and forGoogle Authority plus aging you do thisover time it’s not gonna happenovernight some of the things I’ve heardit says you may be doing this for sixseven eight nine months maybe a year nowto establish that authority that Googleis looking for and these are your socialmedia platforms you should have one ofeach Facebook Twitter YouTube you shouldhave a video channel and Linkedin alsois very important and I would also addI’m here to build up your have a look ata lot of people overlook a bow I thinkyou need to have a good Apple accountand like I said I also like script Dscript D is another one I probably haveon here it’s pretty other than thatwe’re running out of time but these aremy other point here is to make a list ofyour keywords the keywords that you’regoing to own for me it’s real estate lawreal estate lawyer real estate licenselawyer but I also get down here on mylist when I called the double niche thesuper focus the the niche within a nichethe real estate zoning attorney thePhoenix zoning law firm and you shoulduse lawyer and law firm in youreverything an attorney is you don’t knowwhat people are searching for Arizonaeminent domain lawyer

so again the bigumbrella in real estate but thenfocusing down on these little areaswhere over time you’re going to becomethe expert than the authority in yourarea which for me is real estate butalso getting getting credence in theseother areas which as a real estatelawyer we do all sorts of things we dobusiness law we do contracts we dotrademarks we we do all sorts of thingsaccusations real estate zoning propertytax appeals I mean

so many differentthings but we get our credibility byfocusing and always having our mind seton becoming the authority making ourkeyword list and owning our keywordsokay that’s how you master your domainif you’re coming out of law schoolthat’s the general mindset you want tobe thinking of I hope this helps this isattorney Steve Fondren we handle realestate law cases in California andArizona thank you for listening and wewish you the best of luck in your career

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Trending